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Jack McCollough and Lazaro Hernandez invited guests to the Proenza Schouler holiday fete at the Maurice Villency store last week, where the theme was bright white, not in homage to some imaginary winter wonderland, but out of stark necessity. Swirling around the store’s sleek — and spanking-clean — white furniture, guests including Hope Atherton, Maggie Gyllenhaal and Olivia Chantecaille sipped white wine and colorless martinis.

The next night, the cool crowd made their way uptown to the Guggenheim Museum, where the halls were decked with yet more white — yards of plush white carpet and more sparkling white furniture — for a Gucci-sponsored party honoring artists Douglas Gordon and Dhani Jones, hosted by the members of the museum’s Young Collector’s Council, including Eva Lorenzotti, Jacqueline Sackler and Sally Tadayon Albemarle.

This story first appeared in the December 22, 2003 issue of WWD.  Subscribe Today.

As she walked the museum’s ramp admiring the James Rosenquist exhibition, Albemarle admitted she hasn’t been working in her own sculpture studio lately. She’s been too busy inventing the Pedivider, “the ultimate pedicure toe-divider,” to be released early next year.

Meanwhile, as revelers from Zac Posen to Mirabelle Marden to Behnaz Sarafpour made their rounds, Sackler, who expects her first baby in May, hatched a plan of her own. “Next year, we’ll have to turn one of the galleries into a child-care center,” she joked.

BJ Topol Blum seconded the notion. “It’s very important to take children to museums at a young age,” she declared.

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