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“I’m here to check out the competition,” said Jade Jagger, sporting one of her own diamond necklaces at the party to launch Rocawear in London on Saturday night. “I knew there would be plenty of bling-bling here on display.” Other guests at the party, hosted by the bejeweled Damon Dash and Victoria Beckham, included Jodie Kidd, Jasmine Guinness, Sam Taylor-Wood and David Furnish.

The following evening, Jagger returned the favor and invited Dash, as well as Claudia Schiffer, Diane von Furstenberg, Matthew Williamson and Lady Victoria Hervey, to her party, which was held to celebrate Jagger’s one-year anniversary as creative director at Garrard. “She’s a friend and she’s been showing me around London,” said Dash. “But her jewelry for Garrard? I’ve checked some of it out, and it’s pretty expensive.”

This story first appeared in the September 23, 2003 issue of WWD.  Subscribe Today.

The evening’s main attraction wasn’t the jewels, but Marilyn Manson’s girlfriend, Playboy cover girl Dita Von Teese, who climbed into a five-foot-tall martini glass, then stripped down to a thong and sequin nipple tassels. Now that’s bling-bling.

Meanwhile, in New York, as the Bryant Park tents came down, the fashion crowd was already on to the next. Von Furstenberg offered up her West Village studio for SpongeBob SquarePants Jellyfish Land at the Kids for Kids event to benefit pediatric AIDS while Helena Christensen, Todd Oldham, Chloë Sevigny, Ana Gasteyer and a post-showing Donna Karan, who was “feeling like a kid again,” volunteered at carnival games like the Big Mouth and the Wacky Wizard. In between stints at the Frog Flip, Julianne Moore toted around her kids, Cal and Liv, as well as the enormous bag of prizes they had won. Joy Bryant, who had been front row at Ralph Lauren the day before, was taking the Knock-a-Block game pretty seriously. “It’s a totally different world,” she said, before focusing her attention back on swinging balls and oversized dice.

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