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Yves Saint Laurent got an early start on Halloween revelry when it threw a blowout masquerade ball Thursday night to celebrate the launch of its new women’s fragrance, Parisienne.

 

This story first appeared in the November 2, 2009 issue of WWD.  Subscribe Today.

The brand made over the Angel Orensanz Foundation with blush pink backlighting, vase upon vase of lush roses and antique-looking chandeliers with flickering votive candles. And if that didn’t set the mood, the perfume’s ad campaign featuring a very suggestive Kate Moss played on a loop on flat screens throughout the venue.

 

An eccentric mix of editors, models and Lower East Side night owls crammed the space to such capacity that security on Norfolk Street had to keep aspiring attendees at bay. “I haven’t been out for a while,” said one publicist as she scanned the dance floor for a familiar face. “I was wondering if I’d suddenly gotten behind and didn’t know who anyone was.”

 

Surely the “mask required” dress code didn’t help matters. “I made mine at 4 am,” said Leigh Lezark, who, along with the Misshapes, shared DJ duties with Alexandra Richards. Dancing nearby, Becka Diamond was giving her vision-impairing mask a breather. “No one wants to see a pretty girl on the floor,” she joked.

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