“The party was really about celebrating everything and nothing in particular,” A.L.C.‘s Andrea Lieberman said. While it’s a sentiment that could be applied to many fashion events, she was speaking from the brand’s showroom space on Fifth Avenue, where A.L.C. was hosting a dinner.
The soiree was the next step in A.L.C.’s efforts toward putting down roots in New York, having established itself with a West Coast aesthetic since the brand’s inception in 2009. Earlier this summer, the company opened the new showroom and expanded its staff, a year into new ownership under InterLuxe. Lieberman, who is a native New Yorker now based in Los Angeles, previously told WWD that the new showroom was “a huge milestone for us. For the first time we have a sales team and everything is coming in-house.”
Additions to the team in the past year have included appointing Jonathan Saven, previously at Splendid, Ella Moss and Opening Ceremony, as president, while other hires have included Joan Hong as senior vice president of product from Vince and Diane von Furstenberg; Emma Sutton, senior vice president of marketing, who previously worked at Dazed; Leore Arik, senior director of merchandising, joining from Theory and Ralph Lauren; Lisa Lee, director of e-commerce, and Danielle Alalu, vice president of sales.
“We just moved into this beautiful space and we wanted to invite everyone in for a great house party,” Lieberman added, speaking about the dinner. “It’s about having old-school fun, and genuinely connecting. It’s why and how we invited our rad co-hosts and collaborators: Huy from Plant-in-City, Knox Robinson, Amy Krofchick, people that have a burning passion and energy for what they do in life.”
Guests including Julie Gilhart, Krofchick, Robinson, Marni Senofonte and Margaret Zhang enjoyed a dinner from Tijuana Picnic in the newly opened space, which overlooks Madison Square Park.