Appeared In
Special Issue
Men'sWeek issue 10/20/2011


The secret is out: Ward Simmons, vice president of marketing for Hugo Boss, really wants to be on Broadway.

“I want to be a singer. I want to be a dancer. I want to be a Broadway star,” he said onstage during the Broadway in South Africa charity fund-raiser Monday night in New York. “But I can’t sing, I can’t dance and the closest I will ever come to Broadway is Times Square. But I can raise a hell of a lot of money for this organization.”

This story first appeared in the October 20, 2011 issue of WWD.  Subscribe Today.

Simmons was event chairman for the gala, which raised funds for Keep a Child Alive, an organization that provides treatment for children and families affected by HIV/AIDS in South Africa. The evening featured original music performed by some of Broadway’s freshest faces including Declan Bennett of “American Idiot,” Andrew Keegan Bolger of “Mary Poppins,” Sean Bradford of “The Lion King,” Lilli Cooper of “Spring Awakening” and Rachel Potter of “The Addams Family.”

One of the highlights was the New York debut of five students from South Africa who were flown in for the event and performed skits and sang.

Broadway in South Africa is an organization that develops a cross-cultural exchange between youth in need and artists seeking to use their talents to inspire change.

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