As Byredo’s Ben Gorham said, it was a good excuse to throw a party.
He was referring to the anniversary of a photo inspiration. Gorham had created a fragrance in 2010, based on a favorite photograph that was taken in 1996 by his friends Inez van Lamsweerde and Vinoodh Matadin. The scent was simply called “1996” with the artists’ names also appearing below. It was a 50 ml. eau de parfum, mostly meant as a gift for an inner circle of friends, until Gorham decided to market it in 2013. But now 20 years has passed since the date of the photo and — as the perfumer said — it was clearly time to celebrate.
A dinner party for 35 was held Thursday night at Le Turtle on Chrystie Street in Manhattan’s Lower East Side. Collaboration has always been part of Byredo’s scene. Added to that Lamsweerde and Matadin also are “friends who are friends who have always supported the brand,” making this collaboration “extra special,” Gorham noted. It also was an opportunity to thank “the people in New York who have supported Byredo and helped it become what it is today,” ever since Barneys New York gave him his first order eight years ago. “It’s as much about gratitude as about celebration,” Gorham said.
The artists showed up, as did Jeanine Lobell, Anja Rubik, Asia Chow, Carol Lim, Magnus Berger, Stephen Galloway and George Cortina.
Not to miss out on a merchandising opportunity, Byredo has issued a 1996 Collector Box of three vials of the fragrance plus a leather travel case, priced $220.
In addition, a new 100-ml. size eau de parfum is due out on Jan. 15.