Actress Vivica A. Fox adores intimate apparel and might be flaunting it this year.
Fox will be the brand ambassador for an intimate apparel concept called Curvy Studio, with the Los Angeles-based Curvy Couture the manufacturer, and Kohl’s the likely retailer. Store officials couldn’t be reached for comment.
“I love being a woman and celebrating my femininity,” said Fox, who emceed the Femmy Awards at Cipriani 42nd Street Tuesday. “I love all of you who make my curves show up so beautifully in all the right places.”
Executives at the Femmys were talking up another deal, Nordstrom’s relaunch of the Naked underwear line next month. “It will have an extended men’s product line, Naked’s first marketing campaign, and women’s sleepwear and daywear,” said Joel Primus, president and founder of Naked, who attended the Femmys along with Naked’s chief executive officer Carole Hochman, a major investor in the business.
This year’s Femmys went to nordstrom.com as retailer of the year; Macy’s Merchandising Group as supplier of the year; Dana-Co. as manufacturer of the year; 3-D Intimate Apparel received the innovator of the year award, and Kristin Kramer, the executive vice president of design at Victoria’s Secret accepted the lifetime achievement award.
Over 640 industry executives, media and celebrities attended the event, which raised more than $600,000 for scholarships and was sponsored by The Underfashion Club. The top three winners of the student design contest were Samantha Burns, who received a $5,000 scholarship and a trip to Paris Mode City provided by Eurovet and Curvexpo. Second place winner Jezebel Torres received $4,000, and third place winner Consuelo Garcia received $3,000. Other scholarship winners were Stephanie Schwarz, Kate Tobin, and Hilary Marie Baxter, each receiving $1,000. “The Femmy Awards are an essential part of our ongoing efforts to raise funds to promote education, innovation and growth within the Intimate Apparel Industry,” said Victor H. Vega, president of The Underfashion Club, the not-for-profit organization that supports the industry.