STRIKE A POSE: It was a snap-happy frenzy at Fendi’s Avenue Montaigne store in Paris Monday evening as the label gathered fur-clad fans to celebrate its sunglasses collaboration with Thierry Lasry, complete with a Twitter Mirror for maximum social-media impact.
Anna Cleveland, who appears in the ad campaign for the capsule collection, couldn’t wait to try the colorful retro styles on again. “Any chance to get them on, I will,” said the model, who has a preference for outsized eyewear. “It’s important to have some color in life, and these sunglasses do just that.”
This story first appeared in the March 13, 2015 issue of WWD. Subscribe Today.
Also spotted at the cocktail party were Kris Jenner, Caroline Vreeland, Louis-Marie de Castelbajac, Silvia Fendi’s youngest daughter Leonetta Fendi, Miroslava Duma, South Korean model Irene Kim, the music duo comprising Aaron, Helena Bordon and blogger Kristina Bazan.
For her part, Lindsey Wixson said she prefers more petite styles, but proffered the following advice: “Try them on of course, because everybody’s face shape is different.”
Berluti’s Alessandro Sartori has been wearing glasses since childhood and prefers vintage styles. “My face is with glasses,” he said. “My friends ask me sometimes would I do surgery, and I say no, because I like to wear glasses.
“I like big frames and dark colors,” he continued. “Normally, I look for something that is a bit retro but not nostalgic, so they look modern at the same time,” he continued.
His description summed up Lasry’s models for women to a tee.
When it came to the collaboration with Fendi, his first, Lasry dove deep. He scoured some 20,000 images from the company’s archives going back to 1966, looking not just at runway photos, but Karl Lagerfeld’s old mood boards, as well.
His concept was to “bring art to the sunglasses because Fendi is very linked to art,” according the designer, who set about to custom-making patterns. Patterns are Lasry’s trademark, and he developed two different motifs in two silhouettes, working alongside Silvia Fendi.
Contrasting colors are also Lasry’s specialty, and for the Fendi shades he combined navy blue, burgundy and yellow.
The designer is already developing styles for spring 2016 for the Fendi and Thierry Lasry collection.