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The St. Regis hotel in Manhattan feted its recently revamped King Cole Bar & Salon, which officially opened earlier this month, with a cocktail party Tuesday evening hosted by Jason Wu.
The designer has been a St. Regis ambassador since 2011, a partnership that began when he presented his spring 2010 collection in the hotel’s second-floor salons. He later designed the Grand Tourista bag exclusively for the iconic hotel.
“I really feel like it’s my second home,” said Wu. “It’s my favorite new and old hangout spot.”
While boasting a glamorous legacy, drawing the likes of Salvador Dalí, Marilyn Monroe, John Lennon and Joe DiMaggio, the St. Regis decided to undergo a six-year renovation to reflect its new clientele — a younger, international crowd. Enlisting Wu no doubt helped with that prospect.
Uma Thurman checked out the eclectic mix of furniture — Empire-style sofas to Seventies Swedish-designed chairs. Emily Mortimer, Meghan Collison, Martha Hunt, Zuzanna Bijoch — all dressed in Wu’s wares — hung out in the main salon where grand chandeliers dangled overhead, while others clustered around the rich hardwood-paneled bar, the birthplace of the Bloody Mary.
Hilary Rhoda, in an embellished nude-and-black cocktail dress from Wu’s resort collection, recalled her first time at the St. Regis in 2006 for a photo shoot. “It’s just a great, classic spot,” she said. “The bar’s always buzzing.”