Maybe it was the staunchly rising heat on Wednesday night, or the resulting feeling that summer had actually begun, but everyone at the launch of Guess’ new men’s fragrance, Seductive Homme, at the top of The Standard had sex on the brain.

 

“This is about sex,” Steve Mormoris, the Coty beauty rep, smirked into the microphone, “This sexy fragrance, this sexy crowd…feel the body heat.” He wasn’t incorrect about the temperature – the space was steamy. The event had drawn about 250 people, mostly women in bright colored sundresses, to come sample halved cheeseburgers and miniature cupcakes, or swirl martini glasses full of sugar-rimmed cocktails in shades of neon pink and yellow.

 

Models Leticia Zuloaga and Luca Loy (who appear in the advertising campaign as two Roman villa dwelling semi-nude fragrance enthusiasts) posed with corset-sporting gussied-up Guess spokespeople, who offered to spritz revelers as they passed by.

 

John Legend took to the piano as the sun set, crooning his hits “Save Room” and “Green Light” to a swaying crowd.

 

“I’m happy to be here,” Legend shrugged, removing his earbuds post-show. “Guess is a very sexy company. Did you hear what [Mormoris] said? That Seductive Homme has apparently improved my sex life? There you go.”

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