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What better way to experience the magic of cinema than on a film set? Chopard filled a hangar at Cannes-Mandelieu Airport Monday night with a set that was an homage to legendary Italian film studio Cinecittà on one side and a tropical landscape on the other. Guests including Colin and Livia Firth, Sonam Kapoor and a bevy of models like Natasha Poly, Suki Waterhouse and Coco Rocha had to go through a replica airplane to travel between the two sides.
“It really gets my engines running,” said Waterhouse, surveying the scene as she sat next to an ice sculpture of a film camera.
This story first appeared in the May 21, 2014 issue of WWD. Subscribe Today.
Her neighbor, Firth’s wife, was there because Chopard joined her Green Carpet Challenge 12 months ago by launching its first high-jewelry pieces made from sustainably sourced gold at the Cannes Film Festival.
The Cinecittà theme was not her idea — “although I have a soft spot for most of the Italian actors of that generation, Marcello Mastroianni first of all. In fact, I always say, who doesn’t have a crush on Marcello Mastroianni? He’s the sexiest man ever — except for my husband, of course,” Firth said.
Kapoor was getting ready to star in Disney’s first Indian film, “Khoobsurat,” or “Beautiful.” The Bollywood star sparkled in a lilac Elie Saab gown accessorized with a Chopard necklace that featured 145 carats of yellow and white diamonds.
“It’s spectacular, right?” she marveled. “My mom’s a jeweler and, you know, I don’t know who said that you should wear couture like a pair of jeans — I wear jewelry like that. You have to have fun with everything and not think about it too much, and then I have two very handsome bodyguards guarding me.”
Selfie mania spread rapidly as Firth, the actor, gamely posed for cell phone pictures with fellow guests, while Rocha and Selita Ebanks struck a pose on a metal staircase.
Moments later, Eva Herzigova, Liu Wen, Adriana Lima, Arlenis Sosa, Petra Nemcova and Alessandra Ambrosio descended the same steps for a high-octane fashion show.
“I feel, like, really small next to them,” said Chopard copresident Caroline Scheufele after taking a bow with her models. Soon after she enjoined guests to head next door for a concert by Kool & the Gang. “It’s boarding time,” she said.