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Rubbernecking — at Kate Moss, Lenny Kravitz and Alexa Chung primarily — was the main pastime Thursday night at Longchamp’s party to christen its new flagship store on the Champs-Élysées.

 

Cell phones were trained on Chung since the second she hit the decks, dropping “Miss You” by The Rolling Stones.

 

“She is a good DJ,” commented Frédéric Beigbeder, who mixed tunes earlier in the evening. The French writer, editorial director of Lui magazine and budding director said he is working on a new feature-length film. “It’s on the merciless universe of fashion. It will be in English. We’ll start shooting next year. I am very inspired by the fashion world, especially since I run Lui. We work with models, photographers, etc,” he said.

 

Beigbeder put Laetitia Casta on the cover of Lui’s holiday issue — naked except for shoes and lacy socks.

 

Kravitz is touring in Europe, and rocking a variety of looks on stage. “I’m wearing a lot of Saint Laurent and custom things I have made for me in Los Angeles,” he said from behind his aviator sunglasses.

 

Lambert Wilson is just back from Canada, where he wrapped “Les Enragés” or “Rabid Dogs” in English, a drama by Éric Hannezo about a bank robbery that goes badly. “I play a hostage with a four-year old,” he said.

 

Designer Giambattista Valli turned up in a jeans jacket, but it wasn’t from the capsule collection he did with Seven for All Mankind for spring 2015. “It’s A.P.C. I don’t do men’s,” he said, rushing to embrace Sophie Delafontaine, artistic director of Longchamp and a member of the founding Cassegrain family, who mingled with the likes of Guillaume Canet and Pierre Niney.

 

Audrey Tautou, dressed in Marc Jacobs pants, an Isabel Marant shirt and Prada shoes, reunited with fellow French actress Mélanie Laurent. The two women are to appear in “Eternity,” a new film by “The Scent of Green Papaya” director Tran Anh Hung. Bérénice Bejo, Louis Garrel and Melvil Poupaud are also in the cast. “The script is superb. The film really has the potential to be something that has never been done before,” Tautou enthused.

 

Laurent, wearing a dazzling Valentino dress, will also appear in Angelina Jolie’s film “By the Sea,” which features her “Inglourious Basterds” co-star Brad Pitt and Poupaud. “With Melvil, we had never worked together before [“By the Sea”] and suddenly, we don’t do a film without the other,” she noted.

 

Caroline de Maigret is off to India after the holidays where she is to shoot a documentary for CARE, an NGO fighting poverty. She also has a makeup line with Lancôme set to come out next year.

 

Earlier in the day, Longchamp chief executive Jean Cassegrain held a press conference to talk about the new store, sprinkling his talk with some history about the company, which started in 1948 as a smoke shop.

 

Some of its earliest products, including leather-wrapped pipes and cigarette lighters shaped like a rugby ball, are displayed in glass cases near the elevators.

 

“Leather is at the heart of our know-how,” he said, noting that the company sources its skins in France, Italy, Holland and Uruguay.

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