Virgil Abloh: the Kanye West anointed fashion savant and very-of-the-moment designer — who wouldn’t want to collaborate with him? Such was the logic behind Moncler O, the capsule collection being feted Tuesday night at the Moncler store in Manhattan’s SoHo.
The 2,400-square-foot space is a veritable man cave — even more cavelike in that it’s windowless — all dark wood and cologne-scented. And this being a New York Fashion Week: Men’s event, the ratio of male guests to female was aberrantly tipped for a fashion party. Men’s wear editors, male models and other dudes stuffed up the back of the store where the collection hung and sipped on Old Fashions while they admired Abloh’s handiwork.
Four pieces from the capsule were available for purchase exclusively at the party while the complete collection will hit stores end of August. And the capsule is very much in line with Moncler’s tradition of viewing function as tantamount to aesthetic. “It’s not easy to create luxury products meant for outdoor spaces,” Abloh said of the lineup — Fisherman yellow puffers, fuzzy hoodies and rubberized parkas all done in water resistant fabrications and replete with other technical finishes. “Moncler is known for cold-weather functionality but in the context of the mountains. I was thinking cold weather but sea. It’s inspired by the arctic fishermen who risk their lives every day, I mean it’s one of the most dangerous professions there is. But within that blue-collar structure, there’s a way of styling that they have that I really appreciate. I mean, borderline, these could actually be worn and function but they’re mixed with street.”
Abloh’s professional duties might have been done, but he’s staying in town a few more days to partake in the fashion week festivities. “Always,” he laughed, when asked if he would be out and about. “You know the next collection might come from something that happens tonight. You never know where you’ll find inspiration.”