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A rabble of assorted editors, front-row favorites and Kendrick Lamar fans congested Manhattan’s 14th street outside Milk Studios Wednesday night for a Made- and Jawbone-sponsored affair in honor of the start of fashion week headlined by the Compton, Calif. rapper.
“Wait behind the barricades,” a grouchy security guard snarled to the crush of eager Millennials bellying up to the door. The booming bass from inside the party caused the sidewalk to rumble under their feet. Reece Solomon and Max Stein weaved through the bedlam toward the entrance. Andie Arthur snailed her way down the line. “It’s 10:30 and I’m done working for the night so it’s time to have some fun,” the model demurred. Inside, the vague but distinct stench of marijuana floated through the air. Concertgoers inched their way toward the stage awaiting Lamar. “Tonight, guys,” Jenne Lombardo told the crowd before introducing the rapper. “This is your night.” Toward the back, Rebecca Dayan got grooving, spinning in a cloud of smoke. “I may skip the whole thing and just go to L.A.,” the actress said, sweeping strands of hair from her face, when asked of her fashion week itinerary. “It’s just too much.” Alana Zimmer, Lindsey Wixson and Max Osterweis bobbed along with the crowd, shouting the lyrics to “Bitch, Don’t Kill My Vibe” under darting blue lights. Soon Lamar made it rain, tossing wads of $100 bills over the masses. Chelsea Leyland tucked one bill under her head scarf. Public School duo Dao-Yi Chow and Maxwell Osborne maintained a safe berth from the fracas, holing up in the back. “This is the result of working 12-hour days,” Chow said. “We get to come out and have some f–king fun.”
This story first appeared in the September 6, 2013 issue of WWD. Subscribe Today.
Earlier in the evening, a few blocks east, a largely accessories editor crowd gathered at Maison O’s Stardust Lounge in SoHo, where Editorialist cofounders Kate Davidson Hudson and Stefania Allen threw a bash to celebrate the launch of their new editorial-meets-e-commerce venture.