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Proenza Schouler Screens New Short at Club Silencio

Guests including Léa Seydoux, Victoire de Castellane, Vanessa and Victoria Traina were suitably spooked by the short film "Snowballs."

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SOUL TWISTERS: What better place to show a film by Harmony Korine than a nightclub designed by David Lynch? On Tuesday night, Jack McCollough and Lazaro Hernandez hosted a cocktail and screening of “Snowballs” at the new Club Silencio, which features a 24-seat screening room.


This story first appeared in the September 28, 2011 issue of WWD.  Subscribe Today.

Guests including Léa Seydoux, Victoire de Castellane, Bouchra Jarrar and Vanessa and Victoria Traina were suitably spooked by the short film, which features the Proenza Schouler fall-winter 2011 collection, inspired by Native American culture. “It was a little disturbing. It was really uncomfortable and jarring and amazing,” said Lauren Santo Domingo. “I don’t know if anyone can make a crystal meth trailer park seem chic. I mean, there is something very avant-garde about it,” she added. McCollough acknowledged there was nothing commercial about the venture. “It’s not like a sales vehicle. It’s a sales deterrent if anything,” he laughed.


The film features two young women in Native American headdress and silicone masks floundering through a suburban landscape, where they encounter a perverse older man who at one point puts on a gas mask, bringing to mind Dennis Hopper’s sociopathic character in “Blue Velvet.” Hernandez said the idea came from a road trip the design duo made through the American West. “It’s kind of beautiful and kind of sad, the reality of this culture that is sort of lost in a way,” he said.

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