“Just to have such a diverse crowd in this studio, everyone from André Leon Talley to Swizz Beatz,” said Swizz Beatz, the rapper and producer, at Public School’s show Sunday morning, impressed with the front row. “They’re young, they’re hungry, they’re pushing the envelope for fashion.” Indeed, the front row was an eclectic mix that also included James Murphy and Jenna Lyons, Siva Kaneswaran from boy band The Wanted, and artist Daniel Arsham, Kelly Rowland and Joe Jonas, all a testament to the momentum that the young label is enjoying now.
Close to midnight, its designers, Dao-Yi Chow and Maxwell Osborne, arrived at their after party upstairs at the Up & Down in Manhattan’s West Village. Perched next to each other on a banquette were Luke James and New York Knick Tyson Chandler and his wife, Kimberly. The energy started to pick up soon afterward. Theophilus London was roaming around, as was New York Giant Victor Cruz who, postseason, is becoming a bit of a ubiquitous presence at fashion week.
The design duo are coming off a streak that began in November when they were named winners of the CFDA/Vogue Fashion Fund and which has had little letup since.
“It’s been nonstop,” Chow said. The two had not gone to bed since the night before in preparation for their show. The reaction at Milk Studios had been vociferous, with several loud cheers from the crowd, and it showed in the strong turnout for the party.
Osborne was struggling to greet well-wishers among a throbbing crowd dancing to a fast-paced soundtrack from DJ Jus-Ske.
“It’s one of those things where you gotta go back and look at pictures. It’s sort of like being at your wedding and wishing you were a guest because you couldn’t really experience it. We were backstage. We wish we could have been out there sitting with the crowd,” Chow continued.
It makes sense that they have picked up a slew of musicians as fans, mainly from the world of R&B, but also a towering industry figure like Murphy, frontman of the late, beloved LCD Soundsystem.
“Music is such a big part of our DNA,” Chow said. Murphy came with them to the CFDA awards and “he’s officially our good-luck charm. We won that night that we brought him, so now he’s a good friend.”
James discovered Public School early last year and was immediately drawn.
“I went on tour with Beyoncé and that was my getup. It fits right, it’s youthful and it’s strong,” the singer said. It doesn’t hurt that the brand helps in departments besides the stage: “Women of style, they can just see it for a mile.”