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Rag & Bone threw a party Friday to celebrate its new store in Los Angeles, not that much of the action was happening inside the store.

Instead, during the warm night, Hollywood heavyweights (Reese Witherspoon, Cameron Diaz and Emma Roberts) collided with fashion’s elite (Cameron Silver, James Perse, Steven Kolb and Anna Wintour, there with daughter and party cohost Bee Shaffer) and enough hipsters to make Silver Lake jealous. One guest even dared to ask, “At what point is a tie too skinny to wear?”

This story first appeared in the October 30, 2012 issue of WWD.  Subscribe Today.

On the carpet-covered parking lot behind the store, where the white wine was flowing, Karen O and Nick Zinner of the Yeah Yeah Yeahs spun tunes and a photo flipbook operation tested the limits of the Facebook generation’s self-portrait skills. When all that is gone, Marcus Wainwright was confident Rag & Bone would still be a draw.

“L.A.’s our second biggest market outside of New York, and they get what we do,” he said. “Obviously, it’s a different climate, but the sensibility is similar.”

Diaz had no doubt Rag & Bone’s L.A. flagship would do well. “Are you kidding? This is California. This is where jeans thrive. Jeans are going to be walking into the Rag & Bone store to buy jeans,” she declared.

Witherspoon chose a blue knee-length Rag & Bone dress for the party because she explained, “I just had a baby, so I’m happy for things that flatter.” She’s been doing her part to make the store successful. Already photographed out and about in L.A. with a Rag & Bone shopping bag, she enthused, “I wear the booties all the time. They are the best.”

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