MATERIAL WORLD: Italian textile manufacturer Reda celebrated its 150th anniversary Sunday night with a glamorous cocktail party and exhibition in a Marylebone church.
Guests including Jade Parfitt, Alex Turnbull, Jack Dyson, Jasmine Guinness, Lara Bohinc and Lady Victoria Hervey sipped Champagne and nibbled crostini canapés by three Michelin-starred Modena chef, Massimo Bottura.
An interactive show provided a fascinating insight into the fabric-making process. Flanking the entry were two giant glass cases. Inside, wind machines whirled around piles of raw fleece. Meanwhile, giant light-box pictures by Magnum photographers such as Alex Majoli and Mark Power depicted New Zealand sheep and Reda’s Piedmont factory.
Reda supplies luxury fashion brands from Burberry to Paul Smith and Vivienne Westwood, to which it presents its new collections of fabrics twice a year, explained chief executive Ercole Botta Poala. However, whereas a designer might present a collection of, say, 40 looks, for Reda, it’s more like 2,500.
But why did Poala decide to stage the event, supported by The Woolmark Company, in a church? “I pray that the customer buy them,” he joked, referring to his woolly wares.
Look out for a book in October that recounts the Reda story of craftsmanship and technology, accompanied by beautiful imagery.