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More than 300 ballet fans turned out Tuesday night at the newly refurbished downtown San Francisco Prada boutique to honor the San Francisco Ballet School. Pretty ballet students, perfectly poised, traded tutus for the newest Prada styles. “This is a fantastic celebration of young talent at the San Francisco Ballet School, and a tribute to their dedication to dance,” said Jean Larette.
Dede Wilsey, a longtime ballet patron, was especially happy to see all of the new pink fashions — coats, fur jackets, dresses, sweaters and accessories — on display. Pink, she noted, is her favorite color.
This story first appeared in the September 27, 2013 issue of WWD. Subscribe Today.
The new store decor also made its debut that evening. The updated retro-modern style, achieved chiefly with gleaming black-and-white marble and textured leather, was designed by architect Roberto Baciocchi and will be rolled out to the most important stores worldwide, according to Prada.
The San Francisco store is located in a historic building on a prime downtown spot with entrances on Post Street, Grant Street and Maiden Lane. Sleek sofas and ottomans in the women’s department are upholstered in vivid chartreuse silk velvet. The men’s area features ebonized wood, polished steel and grained black leather, with rich chestnut-colored silk velvet for the seats. Double-height marble and mirror columns, along with chrome and glass tables, and gleaming chrome fixtures add to the glamour of the single-floor store.
Attendees lingered late into the Indian summer evening and departed bearing gift bags with signature leather iPad cases.
Among the guests were principal dancers, including the charismatic Pascal Molat, as well as soloists and corps dancers. Others pirouetting through were Erin Glenn, Rosemary Baker, Barbara Brown, Karen Caldwell, Yurie Pascarella, Carolyn Chang and O.J. Shansby.