Saks Fifth Avenue has expanded not up, but over.
The retailer just opened its terrace at the flagship location on 5th Avenue to the public, a seasonal extension of the retailer’s Café SFA. On a muggy Wednesday night, Saks’ Marc Metrick, Tracy Margolies, and Roopal Patel welcomed a slew of designers — Keren Craig, Brandon Maxwell, Prabal Gurung, Adam Lippes — to show off the new space.
“You’re going to come shopping all day, and then you’re going to want to come with your girlfriends and hang out and enjoy the view,” said Margolies. She was explaining the concept to Josie Natori, Ken Natori, and Santiago Barberi Gonzalez (son of Nancy Gonzalez.)
“It’s a huge luxury to have outdoor space in New York, and they have such a great view of the Rockefeller Center,” exclaimed Gonzalez. “Richard [Baker] is a visionary in real estate, and it was about time he was going to use every single space in this thing.”
The terrace will be open seasonally, and features sofas and chairs situated underneath low canopies. Views also look out on Rockefeller Center’s private rooftop events space, with manicured gardens and reflective pools.
“Reaction has been overwhelmingly positive, just a lot of questions about why has it taken this long?” said Metrick, holding court up and down the terrace’s narrow stretch. “Look, our entire purpose of what we’re doing at Saks and what we’re doing with this building is making Saks the hero. And you think about what do we have that no one else has? What can we exploit that no one else can exploit? How do you differentiate the Saks experience from everywhere else you can go in the city? This is one of a kind, and it’s really special.”
The terrace’s views aren’t the only way location is working to Saks’ advantage — Carly Cushnie and Michelle Ochs were quick to reference the venue’s 8th floor neighbor. “We were just saying when we came up, it’s a little bit dangerous,” said Cushnie. “You come up here, have a few drinks on the terrace and then walk back through the shoes. I think it was a very good ploy on their part.”