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SURFACE EFFECTS: Hip French design collective Surface to Air celebrated the launch of a capsule collection designed by Sonic Youth singer Kim Gordon with a cocktail party at its Paris store and a concert at Club Silencio on Friday night. As smokers crowded the pavement in front of the store, Strokes drummer Fabrizio Moretti stood in a corner talking animatedly to other guests. “I’m living in Paris for two months just to make art and try to make some music for the next record,” he explained. His favorite thing about the French capital is “walking around aimlessly and finding my way, actually not knowing it’s my way until I get there. This town is just unbelievable, I love it,” Moretti said.
Surface to Air founder Jérémie Rozan got the idea for the collaboration after noticing that Gordon was wearing his clothes on stage. “I’ve been a Sonic Youth fan for 15 years,” he said. The 12-piece line includes a black leather jacket, silk dresses and tops and T-shirts featuring handwritten slogans inspired by Gordon’s artwork. Rozan directed a short film to accompany the launch, and photographer Kenneth Cappello collaborated with artist Olaf Breuning on pictures, shot at her home in Northampton, Mass.
This story first appeared in the March 5, 2012 issue of WWD. Subscribe Today.
Gordon arrived flanked by guitarist Bill Nace, with whom she forms the duo Body/Head, currently touring Europe and recording an album. The singer’s split with her husband and bandmate Thurston Moore has left the future of Sonic Youth uncertain. Asked if the band was over, she shrugged: “I don’t know.” Gordon, who has previously collaborated with Sportmax, said that despite her close ties with designers like Marc Jacobs and Kate and Laura Mulleavy of Rodarte, she has no intention of launching a clothing line of her own. “I don’t really think of myself as a designer, more as a stylist,” she said. “I mean, you know, there are so many other things that are more of a priority for me, like doing art.” So how does she feel about being called a fashion icon? “Um…” she paused, looking as if she had just swallowed a fly. “Strange,” said Gordon, before heading off to pose for pictures.
Later at Silencio, Gordon and Nace played a 25-minute free-noise set that delighted fans and left the uninitiated reeling. For French comedian Nicolas Bedos, the performance went a little too far. “I just don’t do heroin and I don’t do crack, but I’m sure that if I did, it would have been a great show,” he said. DJ Pedro Winter, who is about to join French electronic band Justice on the East Coast leg of its U.S. tour, said he was sorry that Gordon and Moore were no longer together. “They are one of those inseparable couples, like Johnny Cash and June Carter,” he said. “They wrote some great songs, and it’s cool that she’s here tonight.”