NEW YORK— By the end of last week, Table 50, a new sub-street-level lounge in NoHo at the location of a former Twenties speakeasy, was still a construction site. About the only thing intact was the 8-inch-thick mahogany bar, designed by partner Mark Mathewson’s brother back in New Hampshire. “He did it for much less than a New Yorker would,” says Mathewson, who scouted 122 locations before deciding on the property at Bleecker and Broadway.

But by Wednesday night, the furniture movers will make room for the movers and shakers, when expected opening-night guests Harvey Weinstein, Ian Schrager and Naomi Campbell start imbibing the blackberry mint juleps. Mathewson and Brett Mitchell, a fashion director at DNR, WWD’s sister publication, along with their silent partner, Daniel Ziff, have brought Joanne Colan, formerly of MTV Europe, to curate the rotating DJs for the soundproofed booth, constructed with special care (and mucho dinero) so as not to be affected by the vibrations of the N/R subway train that passes nearby. An even more private space below Table 50 will open by September.

This story first appeared in the March 29, 2004 issue of WWD.  Subscribe Today.

And if anyone happens to crave a chicken skewer or pancakes with Nutella and bananas in the wee small hours of the morning, well, the new restaurant CornerShop, which is open from 7 a.m. to 3 a.m. on weekdays and 24 hours on weekends, is just one flight up. The team behind the one-stop entertainment complex is hoping that it will become a neighborhood fixture in an area of town not known for its hot spots.

“It’s like a corner shop in London,” says Colan. “You go there to buy a quart of milk and you run into everyone you know.”

— Marshall Heyman

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