In response to the devastation in Haiti, the CFDA and its member designers have organized a nationwide effort to raise funds via a “Fashion for Haiti” T-shirt. With all proceeds benefiting the Clinton Bush Haiti Fund, the $25 T-shirt will go on sale at retailers nationwide on Feb. 12, as well as online at cfda.com.
“The total devastation of Haiti is unimaginable. I am always amazed by the strength, talent and compassion of our industry and, now more than ever, it is essential we come together and help make a difference,” said Ralph Lauren, chairman and chief executive officer of Polo Ralph Lauren Corp.
This story first appeared in the January 25, 2010 issue of WWD. Subscribe Today.
The T-shirt features a black and lime green logo with the tag line “Hope Help Heal Haiti,” which was designed by Peter Arnell. The advertising guru previously created the mended heart logo used for the “Fashion for America” fund-raiser, organized by the CFDA and Vogue after 9/11, which raised $2 million for the Twin Towers Fund.
“The tragedy in Haiti has affected everyone and most of us individually have given money for relief,” said Diane von Furstenberg, president of the CFDA. “However, I think it is now important to send a message and create a channel for funding from fashion as an industry.”
Theory is manufacturing the Haiti T-shirt on behalf of the CFDA, and it will be available in both men’s and women’s styles. “We must move quickly to raise the much needed money and support for the relief efforts that are beginning now, and that will be required in the months and years to come,” said Andrew Rosen, president and chief executive officer of Theory.
Designer Tory Burch added, “The devastation in Haiti has touched us all deeply. Now more than ever is the time to band together and help them get back on the road to recovery.”