Coachella Codified

WWD offers a primer on the most fashionable acts due to rock the desert in Indio, Calif., for the Coachella Valley Music and Arts Festival this weekend.

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WWDStyle issue 04/15/2011

WWD offers a primer on the most fashionable acts due to rock the desert in Indio, Calif., for the Coachella Valley Music and Arts Festival this weekend.

The Love Language
Saturday, Noon-12:30 p.m., Outdoor Theater

This story first appeared in the April 15, 2011 issue of WWD.  Subscribe Today.

Hometown: Raleigh, N.C.
Sound: Indie rock
Band Members: BJ Burton, Jordan McLamb, Stuart McLamb, Nick Sanborn and Missy Thangs
Style: Keyboardist Thangs mixes handmade vintage pieces with new wave patterns and silk tops. The boys keep it simple in V-neck T-shirts, colorful jeans and boots.
First Time: The band played their first show at the Spazzatorium Galleria in Greenville, N.C., in 2008, where Stuart recalls teaching riffs to a guy on the street before the performance began.
Up Next: The Love Language will open for Coachella headliner Arcade Fire in Santa Fe on April 18.

Foster the People
Sunday, 6:50 p.m.-7:30 p.m., Gobi Stage

Hometown: Los Angeles
Sound: Keyboardist Mark Foster describes the band’s sound as Brian Wilson and Aphex Twin’s “man baby.”
Band Members: Foster, Cubbie Fink and Mark Pontius
Style: Foster incorporates worn-out leather boots, A.P.C. jeans and his favorite navy peacoat into his monochromatic wardrobe. Pontius and Fink don more colorful pieces, opting for button-ups and an overall Twenties vibe.
Fun Fact: The band’s “Pumped Up Kicks” went viral after Nylon featured the song in its online coverage of the Anna Sui fall 2010 fashion show.
Up Next: The band will release its first album, “Torches,” on May 24.

Saturday, 5:15 p.m.-6:00 p.m., Gobi Stage

Hometown: New York
Sound: One-woman show Cameron Mesirow doesn’t like to classify herself with a particular genre. When asked, she replies, “choose your own adventure.”
Style: The artist lives in playful and colorful sundresses.
Fun Fact: Glasser was Mesirow’s great-grandfather’s middle name.
Look Out For: Glasser will begin touring with TV on the Radio starting April 22.

Saturday, 1:55 p.m.-2:40 p.m., Gobi Stage

Hometown: New York
Sound: Indie pop
Band Members: Madeline Follin and Brian Oblivion
Style: Follin wears short A-line dresses and flats while Oblivion sports white button-ups and patterned ties.
Fun Fact: The two recorded a few songs for fun before sending the tracks to friends with instructions not to share them with anyone. Within two weeks, the demo landed on music blog Gorilla vs. Bear, and the band was signed immediately after.
Up Next: Cults will release their new single “Abducted” on Saturday, the same day as their performance at Coachella. The remainder of their self-titled debut is out on June 7.

The Pains of Being Pure at Heart
Friday, 5:20 p.m.-6:05 p.m., Mojave Stage

Hometown: New York
Sound: Indie pop
Band Members: Kip Berman, Kurt Feldman, Christoph Hoccheim, Alex Naidus and Peggy Wang
Style: The boys live in T-shirts and jeans with the occasional button-up, while Wang’s style is a self-professed “late Eighties, early Nineties Cindy Crawford vibe,” with fur, crazy leggings, statement pieces, and band T-shirts.
First Time: The Pains of Being Pure at Heart played their first show at Wang’s 24th birthday party in a small warehouse in Williamsburg, Brooklyn, in 2007.
Fun Fact: The band’s name comes from a children’s book authored by one of Berman’s closest friends; the moral of the story: worldly popularity isn’t the be all end all.

Saturday, 6:25 p.m.-7:10 p.m., Gobi Stage

Hometown: Brittany, France
Sound: Electro pop
Band Members: Yelle (Julie Budet), GrandMarnier (Jean-François Perrier) and Tepr (Tanguy Destable)
Style: Budet, whose typical outfit consists of leggings and a cape, mixes basics with designer pieces and frequents second-hand shops. Perrier and Destable wear basics: Ksubi jeans, Reeboks Ex-O-Fits or all-white Vans.
Fun Fact: Yelle gained popularity after it posted a version of its song “Je Veux Te Voir” on MySpace in 2005.
Up Next: The Safari Disco Tour, where the band will be playing 28 shows in 35 days, then festivals in Europe, Australia and Japan.

Ellie Goulding
Sunday, 5:00 p.m.-5:40 p.m., Gobi Stage

Hometown: London
Sound: Pop
Style: Goulding has recently expanded her wardrobe to include frilly dresses, heels and a vintage Chanel necklace she rarely ever takes off. The singer is also a big fan of Topshop, AllSaints, Burberry and Vivienne Westwood.
Fun Fact: Goulding won the Critic’s Choice Award at the 2010 Brit Awards, an honor previously bestowed upon Adele and Florence and the Machine.

Friday, 6:25 p.m.-7:10 p.m., Mojave Stage

Hometown: Portland, Ore.
Sound: Electronic pop
Band Members: Jona Bechtolt, Bobby Birdman, Katy Davidson, Claire L. Evans and Jeffrey Jerusalem
Style: Black, white and gray.
Fun Fact: Named for an educational program in Portland meaning “Young Americans Challenging High Technology.”
Up Next: Their fifth album “Shangri-La” is set to be released in June 2011.

Marina and the Diamonds
Friday, 8:15 p.m.-9:05 p.m., Gobi Stage

Hometown: London
Sound: Experimental pop
Style: One-woman act Marina Diamandis adores vintage cheer jackets, costume jewelry, plastic accessories and bright colors.
First Time: Her first show was in 2007 when the then-21-year-old sang at the Bullet Bar in Camden, England, while at the piano, which she didn’t know how to play at the time.
Up Next: Marina and the Diamonds will join Katy Perry’s “California Dreams Tour” starting June 23 in Pittsburgh.


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