Hollywood is used to world premieres, but last Wednesday night’s fete wasn’t for a new film. Volkswagen chose to unveil its 2005 model Jetta amid spotlights and glamour at The Lot soundstage, complete with aerialists descending from the rafters, a live performance by Alicia Keys and an eclectic (to say the least) crowd that included Bijou Phillips, Sylvester Stallone, Jackie Collins, Carmen Electra, Adrien Grenier and Kevin Dillon of “Entourage” and, yes, Barbara and Nancy Davis.
Starlet hostesses Chloë Sevigny, Rosario Dawson and Jessica Biel all, of course, arrived chauffeured in the econo-chic sedans and they stepped out extolling the vehicle.
“My first car was a Volkswagen and my brother also had a Bug,” said Sevigny. “I just love the shape of the car and they are very efficient and economical.”
Dawson also professed her nostalgia: “I’ve had an affinity for Volkswagen since I was little. I was a dork — I even used to collect little VW vans. I had this whole idea that I was going to buy one and get all the parts and drive across the country. But I’m actually going to do it in a Touareg now. I realized the old van might clunk out on me somewhere.”
While the positive sentiment about automobiles was easy to muster, the evening’s fashion direction was a bit more vague. Sevigny showed up in a lemon yellow Yves Saint Laurent frock, while Adrien Brody donned a velour sweatsuit. Most actresses, including Biel, said they took more than an hour to get ready. “I probably shouldn’t admit that, but I couldn’t decide what to wear,” she laughed. Those 60 minutes produced a light blue BCBG sweater and black pants.