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NEW YORK — One is a guarded editor who doesn’t self-promote. The other courts his own fame even as he skewers the famous. So who are they? Step forward Adam Moss and Maer Roshan. If their DNA were spliced, they just might make the perfect editor. Alone, their strengths — respectively, a head-down work ethic and a heat-seeking personality — often seem their biggest weaknesses.

Since the media world is filled with foils and careers in lockstep — not to mention countless knock-offs of other magazines — here, the first in an occasional feature in which WWD will compare talked-about people, trends and titles. Call it the media version of physicists’ parallel universe.

PARALLEL UNIVERSE
Adam Moss
Currently editing
New York magazine
Interviews given in the last year
5
Gawker mentions in the last year
22
Issues published in the last year
48
Age
48
Astrological sign
Taurus
Taurus traits: placid,
determined, self-indulgent
Education
Oberlin College
First job in media
Copy boy at The New York Times.
Became editor in chief of
7 Days, in 1988
Worked together on
2004 New York magazine Republican National Convention daily
Guiding philosophy
“When I read [magazines], I get very excited. They are emotional things for me.” — The New York Times, April 4, 2005
Gives good
meetings
Dislikes
gossip
Aspires to be
Joseph Lelyveld
Recent thorn in his side
Michael Wolff
 
“[New York has] repositioned itself as a worthy satellite of The New York Times….But it isn’t funny. It’s completely in earnest. It’s serious about its job, grim in its efforts to elevate the metropolitan-area upper middle class.” — Wolff in Vanity Fair, June 2005
Unlikely benefactor
Bruce Wasserstein
Likely cover subjects
children
Plagued by comparisons to
The New York Times Magazine
Maer Roshan
Currently editing
Radar
Interviews given in the last year
16
Gawker mentions in the last year
67
Issues published in the last year
1
Age
37
Astrological sign
Leo
Leo traits: enthusiastic,
creative, bossy, dogmatic
Education
New York University
First job in media
Messenger at Details.
Became editor in chief of
NYQ (QW), in 1991
Worked together on 2004 New York magazine Republican National Convention daily
Guiding philosophy  
Gives good
parties
Dislikes
schedules
Aspires to be
Tina Brown
Recent thorn in his side
Kurt Andersen
 
“At a time when glossy journalism tends to be very dull and similar, Radar is, alas, a wholly recursive exercise in recombinant magazine-making.” — Andersen in New York magazine, May 27, 2005
Unlikely benefactor
Mort Zuckerman
Likely cover subjects
Paris Hilton
Plagued by comparisons to
Spy, Talk, Radar I
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