“You know they rub Sisley cream on the flower stems to make them grow like that,” said Diana d’Hendecourt, pointing to the big bowls of hot pink peonies on the tables at Harry’s Bar in London. For a second, everyone believed her.

Rosita Marlborough, Cosima Pavoncelli, Rosario de Saxe-Cobourg, Marie Chantal of Greece, Annabel Astor, Victoria Getty, Drue Heinz, Marina Livanos, Hilary Weston, Alannah Weston, Allegra Hicks and Suzanne Clements were among the 80 fans of the French beauty company who gathered last week to celebrate five years of its best-selling cream, Sisleya. Lunch was a simple affair: crab salad, sea bass with fried zucchini and a mango crumble for dessert. There were no self-congratulatory speeches, just a heaven-sent Anya Hindmarch white leather goodie bag packed with Sisley beauty products.

“Mine disappeared, I think,” said Christine d’Ornano after the lunch, which she hosted with her mother, Sisley co-founder Isabelle d’Ornano, and sister, Elisabeth d’Ornano Botin, the former face of the brand.

The following night, the Ferragamo clan gathered at the Italian Embassy in Grosvenor Square for a black-tie dinner and fashion show to celebrate the reopening of the company’s Bond Street store. The guest list read like an Italian Who’s Who with such names as Agnelli, Bulgari and Forte, and the wine was straight from Tenuta Il Borro, the Ferragamo family’s vineyard run by dashing young Salvatore Ferragamo.

Among the guests were Sarah Ferguson, Avery Agnelli, John Frieda, Elizabeth Hurley and Arun Nayar, Marie Chantal and Pavlos of Greece, Yasmin Le Bon, Erin O’Connor, Rocco and Aliai Forte, Olga Polizzi and William Shawcross, Ilaria Bulgari and William Cash. Not to mention three generations of Ferragamos — Wanda; Ferruccio; Giovanna Gentile; Fulvia Visconti; Diego di San Giuliano; Salvatore and his twin brother, James (who’s just become a father for the second time); Vivia, and Olivia. “It’s only a few of us here tonight,” said Gentile with a laugh.

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