ON THE EVE:

As reported in WWD, hip-hop multi-hyphenate Eve is set to become TV’s next designing woman. The pilot for her as-yet-untitled UPN sitcom begins shooting in L.A. today, and will be presented to networks for syndication consideration next month. The 30-minute show, in which Eve plays one of a trio of fashion designers, is actually set in Miami, because “there are already too many shows about New York and L.A.,” she said. “Plus, I’m hoping we can do some on-location shots. I love South Beach.”

This story first appeared in the April 24, 2003 issue of WWD.  Subscribe Today.

The star was mum on exactly whose clothing she’ll wear on the show, but said there would definitely be some pieces from her own sportswear line, Fetish, which hits stores in September. But expect her TV character to stitch more high-end duds. “It’s really high fashion — you’ll first see us making a wedding dress,” she said. With singing, acting, designing and now acting like a designer on her résumé, what will she try next? “I’m gonna have to learn to knit.”

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