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Going Bicoastal: Ferragamo’s Festive Flurry

Salvatore Ferragamo went bicoastal with festivities this week.

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Ferragamo hosted a twofer this week, starting with a party in Los Angeles on Tuesday to benefit victims of the earthquake in L’Aquila, Italy, earlier this year. Co-hostess Debi Mazar invited her Rolodex of famous pals, including co-host and “Entourage” co-star Adrien Grenier and Rosanna Arquette. “I live in L.A., and I hate earthquakes,” said the actress, who is an Italian citizen. “When I saw the victims on the news, my heart went out to them,” so she formed a charity to benefit those affected and asked Ferragamo to donate handbags, which Mazar then had pals like Madonna autograph.

The next night, Massimo and Chiara Ferragamo held a dinner in their Fifth Avenue flagship in New York to honor men’s creative director Massimiliano Giornetti.

This story first appeared in the June 8, 2009 issue of WWD.  Subscribe Today.

Socials including Celerie Kemble, Marina Rust, Gigi Mortimer and Chiara Clemente settled into a stretch of the store that had been transformed into a romantic Florentine hideaway and pondered the effects of the recession on parties these days. One observation: no jewels.

“How interesting,” said Lucy Sykes Rellie. “I didn’t think about it, but I only wore rings tonight, and so did everyone else.”

Financial crisis or no, guests including actress Lake Bell, ballet star Roberto Bolle and perfumer Frederic Malle were treated to a lavish spread of Italian delights, beginning with wines by Castiglion del Bosco, Massimo Ferragamo’s estate in Tuscany.

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