Georgia May Jagger, the daughter of Mick Jagger and Jerry Hall, is upping her already-bold beauty game — and not just by wearing hot-pink lip liner as eye shadow. The 24-year-old model has signed on as a not-so-silent partner with London’s Bleach salon — which she says is ready to come to America. Jagger, the face of Rimmel, was in New York as Coty Inc.’s global ambassador for DKMS and the Delete Blood Cancer Gala last Thursday. The evening was just one instance of Jagger’s incorporation of charity into her larger career, which she initially rebelled against.
Did you always want to be a model, or do you have other career aspirations?
I was always not very into the concept at all. Even when I started modeling, I think I was a little bit rebellious in the way that I was like, I don’t care, I’m doing school — I always put education first. I do photography, but I’m not like, putting a rush on that. I want to do it in a different way from my modeling — more, I suppose, artistic photography. It’s like more people, less clothes. Growing up, did you spend a lot of time playing with makeup with your mom?
Yeah. It was the Nineties when I learned about makeup so I’m confused, and like, “Yeah, you wear a bindi and black lip liner.” The other day I had orange eye shadow and a bindi and glitter lips, but that was just a hen night.

What are your thoughts on hair glitter?
I’m into all hair things. I’m going into business with my friend that does hair things, so I’ve learned. She’s the one who’s done my fringe — cultivated the fringe, as she calls it — so we’re going into business together. Bleach is the company, they have three salons in London. I think they’re going to open one in New York — we haven’t finalized our deal yet, but hopefully it will come to New York and L.A. They can do anything to your hair — my brother had blue leopard-print hair. And they make their own dyes. It’s not the modeling because I have hair contracts, so it’s only the business I am involved in. They’re interested in my opinions, not in my image. I’m more of a silent partner.

This story first appeared in the May 11, 2016 issue of WWD.  Subscribe Today.

What else are you working on?
I’ve got a project going with Volcom, if you remember them from the Aughts. They’re getting fishing nets out of the ocean and making them into bikinis. I’m very into recycling, so it’s a perfect thing when it’s fashion and recycling. I think there are a lot more things we could be doing in fashion like that, and I think it’s worth doing.

And your musical preferences?
I’m not that into modern music, although we’ve said 2016 was the year of the Belieber. I love Beyoncé — I’m obsessed. I literally have absolutely no idea what anything else is. [I] saw her in concert in Seattle, and it was the most amazing thing. I was half expecting to be let down, and then I was like, “Oh, my God.” I like the Pixies, I like the Misfits, I like Jimi Hendrix, Led Zeppelin. I just have a little bit of Rihanna and Justin Bieber in there, secretly.

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