Just two days before the fall women’s collections begin, Hermès put the focus on the other gender with the opening of its first store devoted exclusively to men, Hermès Man on Madison. A slew of Birkin-toting women and sleekly attired men came out to explore the multistoried outpost’s wares.
Kevin Bacon and Kyra Sedgwick arrived early to take a quick tour before another engagement. “The ties, you know. The stuff lasts a long time,” said Bacon of his favorite Hermès item.
This story first appeared in the February 11, 2010 issue of WWD. Subscribe Today.
“I have a couple of Hermès things, a little appointment book and a Birkin bag. They last a really long time, they’re beautiful and very well made and that’s kind of hard to come by these days,” said Sedgwick, who claimed she never gave her husband a hand in the wardrobe department.
“I wish she would once,” said Bacon.
Katie Holmes gave the store a careful perusal, spending some quality time on the top floor fingering the bespoke crocodile jackets (something for Mr. Cruise?).
Olympic fencer Jason Rogers was just looking, too, though not for lack of interest.
“I have to admit at this moment Hermès is out of my price range, so I don’t own too much of it,” he said.
Luckily, all guests got to live an Hermès lifestyle—at least for the night—at the blowout after party that followed in the Lexington Avenue Armory, which was transformed into a playhouse of the most luxurious ilk. A central white bar atrium anchored four separate rooms: a travel one, complete with nautical plank floors and street food stations ranging from Mexican (tacos) to French (crepes); a mini jazz club with live music and moody lighting; a library-esque space with a full carving station, and a game room complete with billiard tables, ping pong and even pinball machines.
John Slattery of “Mad Men” had a caricature done in the library, while both suited guys and heeled ladies took to the air hockey and ping pong with abandon, only stopping to sip Champagne or nosh on mini burgers and fries.
“Only Hermès does a party where fashion people actually eat,” remarked one guest.