MEN IN BLACK: The Hugo store in Berlin was turned into a little shop of horrors — or make that Miami Horror — on Tuesday night, when the up-and-coming Australian band took over the premises to fete its first album “Illumination,” its current European tour, and the German brand’s new Super Black Suit.
The four men from Melbourne donned the ultra-trim, one-button model, though Hugo’s signature slim fit wasn’t quite slim enough for Daniel Whitechurch, who had to make do with the women’s version. “Nobody makes extra small sizes,” lamented the guitar and bass guitar player, though he now has first-hand knowledge of why women carry handbags. “The pockets in women’s pants are so small you can’t even get your cell phone in.”
Hugo has chosen to partner with the electro-pop band from Down Under as well as the Swedish band Little Dragon for its creative project Hugo Tracks, a component of the house’s lifestyle blog. Hugo Tracks users can download exclusive songs free of charge four times a month, and several times a week, the site will post new tracks, videos, behind-the-scenes reports and other fashion/lifestyle reports.