Public relations have not been Lululemon’s strong suit and it appeared Thursday that the brand had yet another fire to put out. The yoga-pants-proprietor took to Twitter on Thursday morning and a cursory response to a follower’s question about Beyoncé’s new ath-leisure line, Ivy Park, took the Twitter-sphere aback. “Is ivy park supposed to be like lululemon?” @GoodGuySly asks, to which the brand replied, “@GoodGuySly They do say imitation is the best form of flattery. Maybe Beyoncé is so Crazy in Love with our brand, she made her own.”
The exchange was subsequently deleted but not before the Beyhive, the name dubbed by the singer’s biggest fans, weighed in. The hornet’s nest was unleashed and the brand began issuing profuse apologies.