After Loft’s preview on Wednesday, stars like Maggie Gyllenhaal, Alexis Bledel and Mena Suvari filed into The Bowery Hotel for a party, which featured Alexa Chung on the turntables and a set by indie band Ra Ra Riot. WWD caught up with Gyllenhaal to talk about the collection, dressing for red-carpet events and the joys of not wearing a bra.
WWD: Why did you come tonight?
Maggie Gyllenhaal: Kate [Young] is a friend of mine and she asked me to come. I usually work with [stylist] Leslie Fremar, but Kate styled me once for this ‘Independent Lens’ special on PBS. I had to introduce 30 movies and wear a different outfit for each one. And we got to really like each other.
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WWD: Had you been familiar with Loft before this party?
M.G.: No, not at all. I think this is quite a departure from what they were doing before.
WWD: What do you think of this collection?
M.G.: It’s simple and chic. Take this sweater — you could wear it anywhere. And I love the stripes.
WWD: What’s the look you’re going for these days?
M.G.: I’m really interested in late Seventies — a 1979 Helmut Newton, Yves Saint Laurent [vibe].
WWD: You’ve worn labels like Dries van Noten and Lanvin recently on the red carpet. Do you wear those labels day-to-day?
M.G.: No, I usually dress very practically. I have a three-year-old. I bought this [Acne] dress today because you don’t need a bra with it and I can wear it anytime I want to go out to dinner. That’s what I’m looking for [as a consumer]. The things that I have that are outrageous and wild, and are made by fancy designers are usually things that I wore to something and were given to me. It’s hard to reappropriate those pieces into your everyday wardrobe.