Michael CostelloPrettyLittleThing x Olivia Culpo collection launch, Los Angeles, USA - 17 Aug 2017


Michael Costello is at odds with a 23-year-old DJ over social media tagging. In a lengthy Instagram post this morning, the designer expressed upset and alleged that DJ Chantel Jeffries refused to tag him in a photo in which she is wearing one of his designs.

“Yesterday, I uploaded a photo of a text exchange between me and @ChantelJefferies [sic],” Costello wrote on Instagram, referring to a post that appears to have since been deleted. “The image shows a conversation I had with her, where I confronted her about not crediting me or tagging me on her social media page the past few times she borrowed dresses from my showroom. She claims that because the dress was lended [sic] to her, she will not tag me. If it was given to her as a gift, she might consider it.”

He added that Jeffries “didn’t think it was necessary” to tag him, and that her manager said she couldn’t due to “pre-existing contractual obligations.” “If she was under an exclusive contract with an individual designer, why did she even walk into my showroom, asking to borrow a dress?” he asked, later alleging that Jeffries shared his phone number with her followers.

“Whether you are paying for a dress, receiving a dress as a gift or borrowing a dress, you should always remember to give credit where credit is due,” Costello continued.

“The way Michael Costello chose to handle this situation is extremely disappointing,” Jeffries says. “I don’t stand for cyberbullying, which is why I felt the need to stand up for myself and tell truth behind the false accusations. I was never asked to tag or post anything, and to attack my character and portray me as something I’m not is not okay. Our platforms should be used to help spread positivity. We have enough hate going on in the world today and I wish to not waste any more time on negativity.”

Costello says he was “shocked” to see the incident garner the attention that it did. “I want to remind everyone that this situation isn’t about Chantel or me but rather something bigger than the both of us together — an increasing trend of designers being ignored and not given the proper credit for their art work,” he says. “I have been designing since the age of 15, and I’ve learned in my journey to always be grateful for those helping me and give credit where credit is due. It doesn’t matter if you are a seamstress in my showroom, a pattern maker, a stylist, a makeup artist, or even the janitor. I want to cultivate an environment where everyone is appreciated for their craft. So next time you find yourself looking glamorous from head to toe on the red carpet, don’t forget the people who got you there.”

The topic of social media etiquette as it relates to designer tagging is a timely one. Last week, Louise Linton, wife of Treasury Secretary Steve Mnuchin, landed herself in hot water when she tagged the luxury brands she wore in an Instagram photo of her disembarking a government plane. The post went viral over a heated exchange between Linton and a commenter named Jenni Miller. Brands, including Valentino and Tom Ford, subsequently distanced themselves from Linton later that day.

Yesterday, I uploaded a photo of a text exchange between me and @chanteljeffries The image shows a conversation I had with her, where I confronted her about not crediting me or tagging me on her social media page the past few times she borrowed dresses from my showroom. She claims that because the dress was lended to her, she will not tag me. If it was given to her as a gift, she might consider it. Many of you may be scratching your heads, wondering why I'm making a big deal out of what seems to be a trivial matter. However, for myself and every single designer out there in the world, we deserve to be given credit for our creations. I remember every single dress I have ever made in my life – every stitch, every yard of fabric. I remember every single person who has ever worn a dress of mine, whether they are celebrities, social media influencers, family, friends, or clients. At first, when I asked Chantel why she didn't credit me, I was disappointed to hear that she didn't think it was necessary. Then, I was further humiliated by her manager, who told me that Chantel couldn't give credit to me due to "pre-existing contractual obligations". For anyone who has been in business as long as I have, that's just insulting. If she was under an exclusive contract with an individual designer, why did she even walk into my showroom, asking to borrow a dress? And finally, when I showed the world the receipts, she sunk to her lowest by posting my phone number for the world to see. I had to change my number for privacy. She also called me a "bully" and posted photoshopped images of me, defaming my character. (The teams at @Instagram and @Facebook have both confirmed those images are fake. Please feel free to reach out to them directly if you have any doubts.)Nothing makes me more mad than coming across people who think they are more famous than you and will try to take advantage of your creative abilities. Whether you are paying for a dress, receiving a dress as a gift, or borrowing a dress, you should always remember to give credit where credit is due. I stand before you with nothing but the truth, and I hope you can stand with me, and every single designer,artist

A post shared by Michael Costello (@michaelcostello) on

Had such an incredible time here, Thank you for having me Dj and be a part of such an amazing event 💫

A post shared by Chantel (@chanteljeffries) on

More from WWD.com:

Louise Linton’s Hermès Scarf and Tom Ford Sunglasses Land Her in Instagram Hot Water

Brands Distancing Themselves From Louise Linton Instagram Post

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