OneRepublic comes to realize the importance of paying attention to style.
As OneRepublic has received more acclaim, the band members have come to realize the importance of paying attention to their look.
This story first appeared in the September 4, 2008 issue of WWD. Subscribe Today.
“Before we broke, we were kind of like a group of misfits since we came from very different perspectives and our image worked in the same kind of way,” says Zach Filkins, OneRepublic’s guitarist. “Our image has evolved as a band and we don’t look like a band of five completely different guys.”
Although the group’s look hasn’t changed dramatically — they still favor quirky vintage Ts and denim — they now strive for a more uniform look, all wearing a similar style onstage, often featuring tailored suit jackets and jeans.
As they prepare for the follow-up release to 2007’s first album, “Dreaming Out Loud,” Filkins says the band believes that image should refl ect their alt-pop sound. “Our perspective is to write music that breaks the rules and is on the cutting edge, and our image has to do the same,” he says. “We don’t want to reinvent the rock-star superskinny jeans and long straggly hair look. It’s not a bad look, but we want to do things a little different.”
For their next album, the band is debating having the entire group dressed by the same designer for consistency, with Filkins citing Burberry, Gucci and John Varvatos as designers they like.