After playing host to scores of fashion editors and buyers season after season, Bryant Park has absorbed a few of their traits — especially the one that is drawn to delicious food and fresh flowers.
Craft has opened up a whopping four kiosks of its spin-off ‘wichcraft in the plaza there this summer, one for each delicious food group — salads and soups, sandwiches, ice cream and coffee and pastries. “It’s a little oasis in the middle of the city,” says partner Jeffrey Zurofsky of the park. The soup and salad booth, which serves roasted turkey with greens and chilled cucumber soup, will be closed this week due to fashion week traffic. However, a sampling of those items will be available, along with sandwiches like a triple-decker peanut butter and jelly on pullman white bread and a chicken breast, roasted pepper and mozzarella on grilled country bread. Teas, steel-cut oatmeal and Greek yogurt with granola are sold at the coffee and pastry kiosk on the corner of 42nd Street and Sixth Avenue, and ice cream cones, sandwiches and sundaes are dished out at the booth next to it. “We were told [food service] doesn’t get very busy during fashion week,” Zurofsky adds, but given their gourmet rep that will likely change. “When we do something it tends to get busy pretty quickly, so I’m a little nervous based on that.”
Nerves aren’t uncommon around Bryant Park these days. Fortunately, Magnolia Flowers has opened an outpost there, too, and a whiff of its dried lavender is likely to quell any pre-show (or pre-lunch rush) jitters. A hand-tied Parisian style bouquet of roses, protea, celosia, heather or berries can make an ideal congratulatory gift backstage or last minute thank-you. Candles from Valuspa, potted plants and topiaries are also available and range from about $20 to $65 — much less than anything being shown a few feet away on the runways.