Friday night, on the third floor of the Standard, Bing hosted a party to celebrate Rachel Zoe and her self-titled reality series. As Devon Aoki, Zoe’s husband Roger Berman, Brian Atwood, Rachel Roy, Poppy Delevingne, Mick Rock and Astrid Munoz sipped champagne and nibbled on mini grilled cheese, the petite stylist admitted that the show has had quite an impact on her daily life.

“Everyday people come up to me on the street and yell ‘I die!’ and I’m like, This is going to haunt me forever,” said Zoe of the now ubiquitous phrase. “I’m not a celebrity; it’s my clients who are the celebrities. I really look at this as part of my job. People really need to understand more about this industry. And now people actually understand who I am, for better or worse.”

And they got to see Zoe in double throughout the evening, as episodes played on a duo of flatscreens.

“I guess it’s weird,” said one guest of being simultaneously on TV and in the room. “But no weirder than being on a show about yourself.”

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