Click to Skip Ad
Closing in...
government-trade
government-trade

Rihanna Named ‘Most Marketable’ Celebrity

The musician has surpassed other celebrities including Angelina Jolie, Tim McGraw and Stephen Curry.

View Slideshow

RIHANNA’S REIGN: Rihanna is today’s most marketable celebrity, according to data from The NPD Group. The musician and sometimes fashion designer surpassed other celebrities including Angelina Jolie, Tim McGraw and Stephen Curry.

Celebrities have been considered powerful endorsement opportunities for brands and the songstress has worked with various companies including Jeep, Puma and Samsung.

According to the group’s report, “Rihanna’s index score of 367 means that she has almost 3.7 times as many strong brand endorsement opportunities as the average big-name celebrity.”

“[Chief marketing officers and chief financial officers] have long asked for better data to help inform their expensive sponsorship decisions,” said NPD Group vice president Barbara Zack, “We can now prove what has been suspected when making expensive sponsorship decisions—that celebrities are media properties in their own right, with audiences that have nuanced brand preferences. In the same way that every sitcom is not equally valuable to a particular brand, neither is every celebrity equally valuable to a particular brand.”

View Slideshow
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
blog comments powered by Disqus