Photographers Mario Testino and the late Herb Ritts will share the Rodeo Drive Walk of Style Award this year.

Established in 2003, the honor recognizes style legends for their contributions in fashion and entertainment and has already gone to Giorgio Armani and Tom Ford. As part of the inauguration, on March 20 this year, a brass plaque bearing the honoree’s signature and a quote, is embedded in the Rodeo Drive sidewalk.

“Ritts and Testino have successfully married the entertainment and fashion worlds by producing iconic images that capture the essence of fashion houses throughout the world and on Rodeo Drive,” Peri Ellen Berne, chairman of the Rodeo Drive Walk of Style, said in a statement released to WWD.

Testino’s celebrity subjects are as extensive as his contributions to major fashion magazines; fashion and beauty campaigns including Valentino, Versace, Armani and Estée Lauder; and books — he’s published six. With much of that work increasingly done in Los Angeles, he has become a bit of a fixture, small camera always in hand, on the scene here.

Ritts is an especially significant choice for the committee since he was born down the street in Brentwood. His own star shot up following photographs he took of then-unknown actor Richard Gere. Celebrity and fashion became his hallmark in the many iconic images that appeared in magazines, on album covers, in music videos, film ads and commercials through his career. It was all cut short when he died of pneumonia-related complications in December 2002.

The Rodeo Walk of Style has a new partner this time in the Italian Trade Commission. The operational arm of the Italian Ministry of Industry and Foreign Trade, ITC will launch its “Italia: Life in ‘I’ Style,” during the week of March 13. The promotion includes a young Italian designer showcase on the runway at Mercedes-Benz Fashion Week Los Angeles, which runs March 16 to 20 at the Smashbox Studios  in nearby Culver City.

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