To date, 8,000 pairs of laces have been distributed in Washington, Illinois, Tennessee, West Virginia and the New York tristate area as well as the U.K. and New Zealand.
The capsule was inspired by the Aegean Islands imagery
The pop-up, located at 400 Bleecker Street in New York City, features a curated selection of leopard-themed products.
The Reba by Justin collection will launch for holiday at select retailers across the U.S.
The brand developed a new pattern, combining camouflage and flames, which was splashed on a jacket worn with skinny jeans.