A new handbag model, its first new fragrance pillar in 15 years and more are on the docket.
American fashion capital set to soar.
Devine bag, high-top sneaker styles were launched into space.
Design-led performance fabrics, sustainability and a return to proximity sourcing were among the key topics.
The model is bathed in blue light for the shot, which marks the third-consecutive campaign for the house by photographers Inez van Lamsweerde and Vinoodh Matadin, with Atelier Franck Durand overseeing the visual identity.
The veteran French fashion publicist and advertising officer will also host a pop-up shop for the event which is geared to showcasing young fashion and food entrepreneurs.
Gordon Ramsay, Clare Smyth, Tom Kerridge, Alain Ducasse and Jean-Philippe Blonde are among the guest chefs who will be lending their talents to wastED London.