The luxury outerwear brand has caught the attention of Barneys, Selfridges, Net-a-porter and Holt Renfrew.
The activewear company will now seek a number of collaborations including an upcoming project with A$AP Rocky.
Cofounder Kip Fulks is on sabbatical and the company is seen exiting some smaller businesses such as tennis and outdoor.
A special sneaker and a blanket will be offered starting on Oct. 28.
The sport-infused fashion collection will launch on the Under Armour web site and at Dick’s Sporting Goods on Oct. 2.