The Italian luxury brand Frette plans to launch a contemporary subbrand called Edmond Frette this fall aimed at a more youthful customer.
The 151-year-old Frette got a jump start when it opened the first Edmond Frette boutique at the Westfield Mall in London on April 10. The 2,000-square-foot store features a preview sampling of merchandise, from printed and solid Egyptian cotton bed sets meant to be mixed and matched, to robes, nightwear and home accessories for men and women. Sales are projected at $1,000 a square foot, said Paul Raffin, Frette’s global chief executive officer.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)