LOS ANGELES — Allen Schwartz is bringing his contemporary sportswear spin to the intimates arena in a new licensing deal with New York-based Vandale Industries.
ABS Intimates by Allen Schwartz will retail for $15 to $75 at Nordstrom, Bloomingdale’s, Saks Fifth Avenue, Lord & Taylor and specialty stores nationwide beginning in spring 2010.
“Today, with sensitivity of price and downtrend of the $150 bra, if I can bring affordable luxury to the marketplace with a bra for $30 to $60, then I see a tremendous opportunity to bring something new to the customer,” Schwartz said.
For Vandale, the license represents an opportunity to reach a more upscale customer. The company currently produces lingerie licenses for Dollhouse and private label for Wal-Mart.
“The ABS brand will fill a niche for our company that is unique from all of our current licenses,” Vandale sales manager Lynne McCormick said. “This opportunity has given us the ability to expand our distribution even further to reach an upscale, contemporary, trend-based consumer who is always looking for fresh new designs.”
The first lingerie collection will consist of pastels, as well as bold colorblocking, such as black and white and pink and ivory. Materials will run from satin and polkadot chiffon to sequins and sheer georgettes. Traditional eyelash lace gets a modern spin encased in tulle.
The sleep collection will feature an updated take on the traditional satin pajama set in laundered satin, as well as micro Modal knits and stretch laces.
Schwartz also plans to translate contemporary trends such as the harem pant, the vest, the asymmetrical top and the boyfriend shirt into the loungewear collection using Modal and silk charmeuse.
“I want to take key trends on the runway and bring that culture into the intimate apparel zone,” he said. “It’s going to be about fashion.”
Color will be key in differentiating the collection from other recent intimates launches such as Emporio Armani Underwear and Ellen Tracy. Schwartz plans to use pops of neon and nontraditional trims such as tulle ruffles, lace and “bling” hardware to make the line stand out.
“This isn’t about just black and nude,” he said. “It is about whatever is trending, with a twist of sexy and sophistication.”
Kimberly Kalosinis, Vandale’s executive vice president of merchandising, estimated first-year sales of $3 million to $5 million.
“ABS offers luxury at prices that will appeal to a broader range of customers,” Kalosinis said.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)