By  on May 24, 2011

The functionality of high-tech fabrics teamed with fashion colors and updated styling are driving the sports bra and active separates business for women this spring.

Anti-wicking applications for moisture management as well as fabrics such as Invista’s CoolMax with Lycra spandex, blends of Tactel and Lycra, and new generations of microfibers and seamless treatments are technologies consumers are embracing. Executives said it’s just a matter of time before high-tech temperature-regulating applications that keep the wearer cool and comfortable will cross over from the men’s field. So far, Jockey International — which is staying mum about plans for its women’s division — is paving the way in advancements in temperature-regulating underwear with its Staycool men’s collection with technology by Outlast Technologies.

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