The functionality of high-tech fabrics teamed with fashion colors and updated styling are driving the sports bra and active separates business for women this spring.
Anti-wicking applications for moisture management as well as fabrics such as Invista’s CoolMax with Lycra spandex, blends of Tactel and Lycra, and new generations of microfibers and seamless treatments are technologies consumers are embracing. Executives said it’s just a matter of time before high-tech temperature-regulating applications that keep the wearer cool and comfortable will cross over from the men’s field. So far, Jockey International — which is staying mum about plans for its women’s division — is paving the way in advancements in temperature-regulating underwear with its Staycool men’s collection with technology by Outlast Technologies.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)