Activewear brand Varley doesn’t want to be known for just leggings and sports bras with pretty prints.
The company, with offices in London and Los Angeles, is making moves to distinguish itself from the competition with the release of its Collection 2, or C2, by playing up its technical fabrications and its line’s wide-ranging uses for workouts or everyday life. Like many in the space, it’s hoping to not get pigeonholed in what is now a crowded ath-leisure and activewear space.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)