By  on July 10, 2014

BERLIN, (Reuters) — With Adidas sponsoring both teams in Sunday's World Cup final, the German sportswear brand has declared victory over U.S. rival Nike in the latest round of its battle to remain the biggest global soccer brand.

The two companies dominate a soccer kit industry worth more than $5 billion a year, sharing more than 80 percent of the market for many products, but Nike has been threatening Adidas' leadership, including in its home territory of western Europe.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus