By  on February 19, 2010

TOKYO — Adidas is taking advantage of the increasing popularity of running among the Japanese and will open a new concept store, Adidas Runbase, here today.

In addition to stocking Adidas clothing and shoes geared toward running, the shop will act as a base for runners in the city. Men and women will be able to rent shower and locker rooms for a fee of between 500 and 700 yen (about $5.50 to $7.70) a visit. The store also lends running shoes for 200 to 300 yen ($2.20 to $3.30) and clothing sets for 500 yen ($5.50).

The store’s location is also unique, as it is not near any of Tokyo’s major shopping and retail areas. It is, however, just 1,000 yards from the grounds of the Imperial Palace, a popular running area in Tokyo. Runbase will be open from 7 a.m. to 10 p.m., making it ideal for government and office workers in the city who want to get in a run before or after work.

Staff at the store will be able to help customers design their own pair of customized performance running shoes, which are tailored to the exact size and shape of each individual foot. Specialists also will hold running-themed workshops, clinics and events at least once a week.

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