In a move that signals the company’s largest investment in soccer in North America, Adidas and Major League Soccer have extended their long-term partnership through 2024. Terms were not disclosed.The six-year deal makes Adidas the official supplier partner for the league, its clubs, youth academies and youth-affiliated clubs.“Sport is the epicenter of our culture and, in the U.S. and Canada, soccer is the most popular sport for young people to play,” said Mark King, president of Adidas North America.“Our partnership with MLS puts Adidas at the core of sport in North America, allowing us to make a positive difference in an athlete’s game and life. Built from athlete and consumer insight, we are looking to create the future of sport and bring new and different things to the game the world has never seen before.”Under the terms of the deal, Adidas will outfit MLS teams with uniforms, footwear, training gear and sideline apparel. The company will also provide the league with its official match ball.“Major League Soccer has built a legacy with Adidas that has been essential in the rise of our league,” said MLS commissioner Don Garber. “Adidas has been a major collaborator with us since the inception of MLS, and we are proud that our partnership with this brand will continue to enhance the growth of the game in North America for many more years. We will work with Adidas on innovative concepts to showcase the sport and our elite athletes, and we will intensify our mission to develop top North American soccer players for generations to come.”The deal also includes local social media initiatives including Adidas’ new Creator’s Network that will include content from league supporters and influencers.Adidas and Major League Soccer began their relationship at the league’s inception in 1996 with Adidas partnering with the Columbus Crew, Kansas City Wiz and D.C. United. In 2004, the partnership was expanded to encompass the entire league.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion
@carmeloanthony is upping his fashion game once again, introducing a hat collection with @goorinbros. Called Fresh Greens by Melo x Goorin, the line consists of five unisex models, all of which are made in America from 100 percent wool. Each hat is lined with Anthony’s signature and the inscription “Knowledge of self, wisdom and understanding.” You can purchase the collection line at Goorin’s website as well as three off its stores in San Francisco, New York City and Las Vegas #wwdaccessories
“I am of tradition, but that doesn’t mean I have an old outlook on life,” Hubert de Givenchy told WWD in an interview in 1978. The legendary designer, who died last week at the age of 91, achieved wide success soon after launching his own couture boutique in the early ’50s, but he refused to pine for that time. For the first time since its original publication, read our interview with Givenchy on his awe for Audrey Hepburn and looking forward. Link in bio. #wwdarchives #fbf (📷: Pierre Schermann)
About last night: @alexachung and @supergausa toasted the launch of their capsule collection. “It’s the shape that I love, so rather than amend the last and make the sole crazy or do anything wild, we just did really subtle additions that I think make it look really luxe-y,” said Chung. #wwdfashion (📷: Marc Patrick)
Exclusive: @off____white’s @virgilabloh is launching an exclusive eyewear capsule collection @sunglasshut. The unisex collection, which is made up of three styles, first made its debut on the brand’s fall runway show in Paris. Get all the details on WWD.com – link in bio. #wwdnews #wwdfashion